One of the most important things you can put on your site is photos of your products. Studies show that image quality is one of the top three things people think about when deciding what to buy online. With this in mind, the product photos on your site really need to stand out to get the attention of your target customers and turn casual website visits into sales.
Here are some creative tips for eCommerce product photography that will make your products more appealing and help you get more conversion on your website.
Have Good Lighting
Lighting is an important part of product photography because it lets you show the item’s details and sets the mood of the picture. Soft lighting creates a halo-like effect that lights up the product from all sides and makes it less likely that harsh shadows will hide some of the product’s details.
Hard lighting adds contrast between areas that are light and areas that are dark, which can help give the image more definition. If you want your pictures to have more drama and impact, hard lighting might be the way to go.
Lighting can help create a more eye-catching image, which makes customers stop and take notice of what you’re selling.
Play with Composition
Composition is the key to making product photos stand out. Composition is how you put the parts of an image together so that the whole thing looks right. It draws the eye to where you want a potential customer to look, adds to the atmosphere, and can even show how to use the product.
Before you take a picture, try out different arrangements and layouts until you find the right one.
You might realise that the picture needs something else to make it more interesting or that it needs a splash of colour to make it more balanced or stand out. Or you might find that each item looks best when it is photographed by itself.
Props can also help to improve the image and make it more interesting. For example, adding plants for colour and freshness or putting ingredients next to the finished product (like raw peanuts next to a jar of peanut butter) can make the photo as a whole look better.
These extras can add a bit of excitement or interest to a photo and help show off the product.
Keep Sizing Consistent
There should be a clear space between your products and the edge to give the product room to breathe and keep all of the attention on it.
On eCommerce sites, you should make sure that the sizes of your products and margins are the same across all of your images, since they are usually on the same page. You need to think about how the product photos look as a whole as well as how each picture looks on its own. This is to make sure that your brand is always the same and that your product pages and category pages look their best.
Even if you try out different styles and ways of taking photos, there should be a theme that runs through everything. You can do that by keeping the sizes the same.
An Expert Chesterfield Web Design Agency
We’re a leading web design agency in Chesterfield and know what it takes to design a website with imagery that converts. Whether you’re taking photos of products for an online store, marketing materials, or to improve your physical store, paying attention to the details can help you get a better shot.
Your goal with product photography is to get people to buy your products, so spending a little more time on the composition, lighting, and style of images can be very helpful for increasing sales and making your photos easier to share, which can help you reach a wider audience.
If you’re looking for a helping hand in increasing your online store conversions, get in touch. Email studio@chesterfieldwebsitedesign.com today to speak to one of our team.