Pay-per-click (PPC) advertising is a type of marketing in which you bid on certain keywords. People often think of it as the most cost-effective way to advertise because you reach your target audience when they are already interested in you, your product, or your services.
Most of the time, you can see results from pay-per-click (PPC) advertising within a few weeks. It is most often used on Google Ads and Bing Ads. PPC, on the other hand, can be used in many more ways. This kind of advertising is a great way to get the word out, get people to come to your site, and turn leads into sales.
Benefits of Pay-Per-Click Advertising
You Only Pay, per Click!
With PPC marketing, you only have to pay when someone clicks on your ad. Imagine if you ran a cake and only paid for advertising when someone came in.
If your ad is shown to 1,000 people but only 100 of them click on it, you only pay for the 100 successful clicks. With our knowledge and experience of PPC, we can help you spend all of your budget on high-quality, relevant clicks, which will increase your return on investment (ROI).
You Control Your Ads and Spend
When done right, you really do have a lot of control over your advertising, much more than with traditional advertising. By looking at the data from your current and past PPC campaigns, you can make changes big and small that will improve your results.
If you only sell tennis rackets, but your ads show up for badminton, squash, and table tennis rackets, this PPC campaign is likely to have a low CTR (Click Through Rate) and conversion rate. We can help you make the most of your budget and get rid of all the searches that have nothing to do with your ads.
Accurate Data and Reporting
It goes without saying that accurate data is essential to the success of any marketing campaign, and PPC is no different. If your account is set up according to best practises, you should be able to see all of your campaign data, such as how long people stay on your landing page, where they are coming from, your impression share, and much more.
Your Local Web Design and Google Ads Agency
When you start PPC, you have two main choices. The first is to set up your own account and campaigns. However, most PPC platforms (like Google) aren’t the easiest to use, and they often try to get people to use their automated “smart” campaigns, which you should avoid. The second option is to use an agency. This can be a little more expensive than the first option, but it is well worth it.
As well as being professional web designers in Chesterfield, we also run Google Ad campaigns for many clients. Get in touch to find out more.