Information obtained on a search platform employing speech recognition technology is known as as voice search. Smart speakers and smartphones with speech capabilities use voice assistants like Alexa, Siri, and Google to answer search queries.
Voice search is gaining popularity as a faster, more convenient, and hands-free way to find information. Given that one-third of all internet users use voice search to find local companies or information on certain topics, it’s vital that your company’s website is optimised to appeal to these customers.
So, what tactics can you do to ensure that your website is optimised for voice search?
Optimising for Mobile
As a society, we’re always glued to our mobile phones. You’re probably missing a trick if you’re not optimising your website for mobile devices, so there are several reasons why your website should be mobile-friendly, including Google’s preference for mobile-friendly sites.
Given that mobile users account for a major portion of website traffic, and since voice search allows mobile users to obtain information while on the go, having a mobile-friendly website is a no-brainer if you want to improve your search engine results.
Remember Long-Tail Keywords
People use voice search in a different way than they use a keyboard to look for information. Conversational long-tail keywords are used in voice assistant requests. This means instead of utilising short, snappy words, using language that is far more natural. Question phrases are more likely than basic keywords to be used by users, therefore including long-tail keywords into your website content is becoming increasingly vital.
Voice search questions are best answered with content prepared in a conversational tone. Consider including a FAQs page to aid people with queries about your goods or business.
Local SEO Optimisation
According to research, roughly 58% of individuals use voice search to learn more about a local business. As a result, local search queries should be a key focus for voice search optimisation. Businesses should consider optimising their websites for local search phrases and ensuring that all important location-based information is included.
Website and Page Loading Speeds
Make sure your website is as responsive as possible to ensure that visitors searching by voice can find it. Google favours fast-loading webpages, so try shrinking picture sizes, compressing data, and optimising where feasible.
Conclusion
Everyone loves an easy way of life, which is why voice search has become so popular in recent years. Voice search is changing the way people obtain information on the internet and as a result, how businesses design their SEO campaigns. When your target audience is looking for a company like yours, there’s a strong possibility they’re doing their research with their voices. Climbing the search results ranks is only achievable if you keep up with the newest algorithm modifications and any technological advancements that may effect your search results.
Do you require assistance with developing an SEO plan to increase traffic to your website? We’re a Chesterfield website design agency. Contact us or talk with a member of our team today.