Search Engine Optimisation is the process of getting your website to rank higher in the organic search results on Google, Bing, and other search engines. Its a fantastic strategy to secure long-standing results over time and save on long term advertising costs.
The downside however is that it takes time for a website to begin ranking highly. No matter how many blog articles, backlinks, or other SEO strategies you implement, it will take at least a couple of months before a real measurable result is seen in search rankings.
In this article, we’ll explain how you can utilise the advantages of SEO and pay-per-click marketing methods to capture leads in different scenarios.
Generating Organic Leads with SEO
Picture this: you’re searching for a local window cleaner in your town, so you search on Google for ‘window cleaners near me’.
Typically, you will see three sections on the Google search result page. The first 3 or 4 links will be paid advertisements (more on these later). Secondly, you will likely see around 3 business pinned on Google Maps with a few contact details. Below this will be the rest of the organic results.
For some industries, there can be a lot of competition in the organic results with large national sites such as Checkatrade, GoCompare, Yell, and other website with a large domain authority and many monthly visitors.
An SEO agency can still get you to rank on page 1 with the right research, implementation, and time, but it can take a good number of months until there is an established presence in the top positions with your website.
To combat this period of time where domain authority is established and rankings grow, many businesses look to paid marketing methods to generate a steady flow of quick leads and enquiries.
How Paid PPC Marketing Can Generate Leads
The great thing with PPC marketing is it is instant. Once a campaign has been set and and approved by Google, ads can show right away and in some cases can be the very top result on Google on the first day.
There are factors that influence where and if a paid ad can show though. These include some more obvious things such as the level of competition and the daily budget you are willing to spend. There are other factors that are not some common too which include the match type of your keywords, your ad schedule, geographic targeting and more – but these are the topic for another article.
Having quick leads can be the make-or-break for some businesses who cannot wait three months for an SEO campaign to fill out. A downside for PPC though is that if your budget runs out, your ads stop showing. SEO is not dependent on a daily budget and your website will continue to show 24/7 long after the initial setup!
PPC and SEO Together – The Best of Both Worlds
Making best use of SEO and PPC can ensure that you’ve always got an online lead capturing strategy ready to welcome new customers from search engines like Google. PPC will help get your business ranking on the top of page 1 but at a cost for each individual click (which in some industries can be upwards of £10 per click!).
SEO will take time to mature, but in the long-term will yield more long standing leads who are likely to be high quality and high converting. You also do not need to pay per click and are not limited by a daily budget!
To discuss an SEO strategy for your business and or to get a well-optimised SEO site for your business, get in touch with Chesterfield Web Design today.