No website is perfect, and all of them could use a few small changes. Still, there will always be websites that are dangerously lacking in important ways. It may be working well, but have you checked to see if there are any missing pieces that would help it reach its full potential?
If not, here are five very important, but often overlooked, website elements to think about:
Successful SEO
First of all, have you looked at how well your site does in search engines? Are the meta description, title, H1 tags, and alt tags on your website helpful? How hard have you tried to improve the links that lead to your site? SEO doesn’t mean spamming your site with garbage that bots are looking for. Instead, it means incorporating it into what you do to improve your SERP visibility.
Calls to Action (CTAs)
At first glance, it might not seem like enough to just get people to visit your website. Instead, you have to tell them what they should do next. Or, if they already know what they want to do, make it as easy as you can for them. This means that you need to use CTAs carefully and strategically, and they should be made to fit the needs of your audience. Every part of your CTAs, such as their size, shape, colours, placement, text, and so on, will affect how well they work.
Reviews and Testimonials
No longer are reviews and testimonials optional, they are required. Simply put, you can’t expect new customers to buy from you or use your products or services if their friends don’t like you and recommend you. Yes, consumers can spot a fake or made-up review from a mile away. If they aren’t totally real, they’re likely to do more harm than good… Don’t bother as a result.
A Blog
What will set you apart from other brands and businesses doing similar things is the content you make and share. Unless you’re the only website in the world that sells or does what you do, which you aren’t, you’ll have to compete with other sites. You need to stand out from the crowd and give your target audience something that no one else does. Something worth having. Which, for a website, means content.
Blogs let you share new, relevant, and interesting content every day. Blogs also make it easy for people to talk back and forth, which can be very helpful for getting people involved.
Mobile Device Responsiveness
Last but not least, the fact that Google penalises websites that aren’t good on mobile pretty much says it all. There are now hundreds of millions of shoppers who only use their phones to access the internet. That is, they won’t bother if you don’t make it as easy as possible for them to get to your website and enjoy it.
We’re Experts at Web Design in Chesterfield
We know what it takes to make a website for in 2022 and have worked with many local businesses to help improve their online presence. As well as being a local Chesterfield website design agency, we’re also experts in SEO. Get in touch today to see how we can help.